*Supercharged by AI

Creating a WhatsApp chatbot with SendPulse

Acquire the skills necessary to launch your first WhatsApp chatbot, grow your bot audience, develop bulk campaigns, and supercharge your chatbots with AI!

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Free

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Certification

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2 hours

*Supercharged by AI

Creating a WhatsApp chatbot with SendPulse

Acquire the skills necessary to launch your first WhatsApp chatbot, grow your bot audience, develop bulk campaigns, and supercharge your chatbots with AI!

header-pik-01
icon-01

Free

icon-02

Certification

icon-03

2 hours

Topics tackled in this course

Eight focus areas — from setup to advanced integrations.

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WhatsApp Business Platform and pricing

See how WhatsApp Messenger, WhatsApp Business App, and the WhatsApp Business API differ, and how the new pricing model works.

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Business verification in Meta

Walk through Meta Business verification, unlock higher messaging limits, and access the full WhatsApp Business API.

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Developing a chatbot structure

Use the visual flow builder to create automated chatbot experiences that engage customers and drive sales — no coding required.

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AI agents inside your chatbot

Power your chatbot with OpenAI, Claude, Gemini, or DeepSeek to deliver smarter replies, automate support, and boost customer engagement.

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Creating message templates and campaigns

Discover how to send WhatsApp messages outside of the 24-hour support window while staying policy-compliant.

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Chatbot subscription

Gather more insights on the ways to grow your WhatsApp chatbot audience.

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Analytics and conversion tracking

Measure chatbot performance, monitor conversions, and optimize campaign results.

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Integrations across your stack

Sync your chatbot with CRM, Automation, Meta ads, Make, n8n, and MCP servers.

Who is this course for

Designed for business users — no technical background required.

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Small business owners

Automate customer conversations and never miss a sales opportunity on WhatsApp.

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Marketers and growth specialists

Launch Click-to-WhatsApp campaigns, run promo templates, track conversions in Meta.

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Customer support and sales teams

Assign chats, automate FAQs with AI, keep response times short without growing headcount.

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Agencies & freelancers

Build WhatsApp chatbots for clients — no setup fees, transparent per-message pricing.

Meet Nastia

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Your AI-powered course guide

Nastia is the AI avatar of SendPulse’s Head of Education, guiding you through building AI-powered WhatsApp chatbots step by step.

Course program

  • Course introduction and WhatsApp features overview

    • WhatsApp Messenger vs WhatsApp Business App vs WhatsApp Business API
    • Per-message pricing model, free entry point, template categories
    • WhatsApp Business Platform pricing, volume discounts, messaging limits

  • Setting up Meta and WhatsApp Business accounts

    • Verify your business in Meta Business Portfolio
    • Connect a phone number and create a WhatsApp chatbot in SendPulse

  • SendPulse chatbot builder overview

    • Audience, conversations, tags, and variables
    • Premade flows and custom triggers
    • Overview of each flow element

  • WhatsApp message templates and campaigns

    • Create templates for Marketing, Utility, and Authentication
    • Send campaigns with Marketing Messages Lite optimization
    • Collect valid opt-ins and protect your account quality

  • Chatbot analytics

    • Subscribers, sessions, costs, and flow performance in SendPulse and Meta

  • WhatsApp chatbot subscription

    • Subscription links, QR codes, and source tracking with UTM variables
    • Website widgets, pop-ups, email entry points, Click-to-WhatsApp ads

  • Integrations with other services

    • SendPulse CRM — sync subscribers, create deals, sell CRM products
    • SendPulse Automation — event-driven multichannel flows
    • MCP servers — connect your AI Agent to external data and tools
    • Make and n8n — no-code workflow automation

What students say

4.8 / 5 from 2,300+ students

From head to toe, i have understood what ever is necessary to create eveything successful, the tiggers and actions, integrating Ai to the WhatsApp chatbot so it could generate personalized reply, enabling Whisper ai for speech recognition and so much more! The course is so engaging so much so you can understand the explanations, and if you dont understand you can replay the video multiples of times and think over it and also you can ask questions whenever you are stuck. Thanks to SendPulse

Dauda Ibrahim

Great course i got the api info like https://api.whatsapp.com/send/?phone=8801978431336&text=5555

Amar Events

This course is really fantastic and easy to understand.

Maxwell

I love the course, it is easy explained

John

I now understand the course

loveitohan35

Yasir Elrahmno

Good Curse

Fernando

Dmytro

Simple and direct!

Angel Bertín

overall best, i give 5 stars

balqis

Griffin

Vladyslav

yulindalin09

Good certificate

KANHAIYALAL GAUR

fabio.pjunior

Very easy to understand the information and all the power of the chatbots.

Fernando

Toujri

avi-ppc

It's extremely informative, especially if you have a keen interest in the uses of GPTs and Chatbots. Highly recommended.

Azande

Nazar

It was hard some times but easy most of the times.

Vivek

Aung

Ahmad Abujoudeh

The overall experience was good

Parineethsai

its amazing course i like this course it's amazing experience with these course

YAMINI

the course is well designed, accompanied by a video and all the steps and screeshots. Processed from the beginning, creating an explanation

Valentino Jedrejčić

Enjoyed! Because it's easy to understand! I'm very happy!

VIJETEJ BHIMRAO

ARN JORDAN R.

Straight to the point, no time wasters!

Justin See

Verjetno nice and good explained content!

Marko

It was a great experience 🥰

ROGER

DALTON OMBIRO ONGERA

Marcelo

Cody is an excellent tutor, easy to follow and to the point. Thanks for the lessons learned.

Ernesto Ho

Zvika

Гринчук

From head to toe, i have understood what ever is necessary to create eveything successful, the tiggers and actions, integrating Ai to the WhatsApp chatbot so it could generate personalized reply, enabling Whisper ai for speech recognition and so much more! The course is so engaging so much so you can understand the explanations, and if you dont understand you can replay the video multiples of times and think over it and also you can ask questions whenever you are stuck. Thanks to SendPulse

Dauda Ibrahim

Great course i got the api info like https://api.whatsapp.com/send/?phone=8801978431336&text=5555

Amar Events

This course is really fantastic and easy to understand.

Maxwell

I love the course, it is easy explained

John

I now understand the course

loveitohan35

Yasir Elrahmno

Good Curse

Fernando

Dmytro

Simple and direct!

Angel Bertín

overall best, i give 5 stars

balqis

Griffin

Vladyslav

yulindalin09

Good certificate

KANHAIYALAL GAUR

fabio.pjunior

Very easy to understand the information and all the power of the chatbots.

Fernando

Toujri

avi-ppc

It's extremely informative, especially if you have a keen interest in the uses of GPTs and Chatbots. Highly recommended.

Azande

Nazar

It was hard some times but easy most of the times.

Vivek

Aung

Ahmad Abujoudeh

The overall experience was good

Parineethsai

its amazing course i like this course it's amazing experience with these course

YAMINI

the course is well designed, accompanied by a video and all the steps and screeshots. Processed from the beginning, creating an explanation

Valentino Jedrejčić

Enjoyed! Because it's easy to understand! I'm very happy!

VIJETEJ BHIMRAO

ARN JORDAN R.

Straight to the point, no time wasters!

Justin See

Verjetno nice and good explained content!

Marko

It was a great experience 🥰

ROGER

DALTON OMBIRO ONGERA

Marcelo

Cody is an excellent tutor, easy to follow and to the point. Thanks for the lessons learned.

Ernesto Ho

Zvika

Гринчук

From head to toe, i have understood what ever is necessary to create eveything successful, the tiggers and actions, integrating Ai to the WhatsApp chatbot so it could generate personalized reply, enabling Whisper ai for speech recognition and so much more! The course is so engaging so much so you can understand the explanations, and if you dont understand you can replay the video multiples of times and think over it and also you can ask questions whenever you are stuck. Thanks to SendPulse

Dauda Ibrahim

Great course i got the api info like https://api.whatsapp.com/send/?phone=8801978431336&text=5555

Amar Events

This course is really fantastic and easy to understand.

Maxwell

I love the course, it is easy explained

John

I now understand the course

loveitohan35

Yasir Elrahmno

Good Curse

Fernando

Dmytro

Simple and direct!

Angel Bertín

overall best, i give 5 stars

balqis

Griffin

Vladyslav

yulindalin09

Good certificate

KANHAIYALAL GAUR

fabio.pjunior

Very easy to understand the information and all the power of the chatbots.

Fernando

Toujri

avi-ppc

It's extremely informative, especially if you have a keen interest in the uses of GPTs and Chatbots. Highly recommended.

Azande

Nazar

It was hard some times but easy most of the times.

Vivek

Aung

Ahmad Abujoudeh

The overall experience was good

Parineethsai

its amazing course i like this course it's amazing experience with these course

YAMINI

the course is well designed, accompanied by a video and all the steps and screeshots. Processed from the beginning, creating an explanation

Valentino Jedrejčić

Enjoyed! Because it's easy to understand! I'm very happy!

VIJETEJ BHIMRAO

ARN JORDAN R.

Straight to the point, no time wasters!

Justin See

Verjetno nice and good explained content!

Marko

It was a great experience 🥰

ROGER

DALTON OMBIRO ONGERA

Marcelo

Cody is an excellent tutor, easy to follow and to the point. Thanks for the lessons learned.

Ernesto Ho

Zvika

Гринчук

What students say

4.8 / 5 from 2,300+ students

From head to toe, i have understood what ever is necessary to create eveything successful, the tiggers and actions, integrating Ai to the WhatsApp chatbot so it could generate personalized reply, enabling Whisper ai for speech recognition and so much more! The course is so engaging so much so you can understand the explanations, and if you dont understand you can replay the video multiples of times and think over it and also you can ask questions whenever you are stuck. Thanks to SendPulse

Dauda Ibrahim

Great course i got the api info like https://api.whatsapp.com/send/?phone=8801978431336&text=5555

Amar Events

This course is really fantastic and easy to understand.

Maxwell

I love the course, it is easy explained

John

I now understand the course

loveitohan35

Yasir Elrahmno

Good Curse

Fernando

Dmytro

Simple and direct!

Angel Bertín

overall best, i give 5 stars

balqis

Griffin

Vladyslav

yulindalin09

Good certificate

KANHAIYALAL GAUR

fabio.pjunior

Very easy to understand the information and all the power of the chatbots.

Fernando

Toujri

avi-ppc

It's extremely informative, especially if you have a keen interest in the uses of GPTs and Chatbots. Highly recommended.

Azande

Nazar

It was hard some times but easy most of the times.

Vivek

Aung

Ahmad Abujoudeh

The overall experience was good

Parineethsai

its amazing course i like this course it's amazing experience with these course

YAMINI

the course is well designed, accompanied by a video and all the steps and screeshots. Processed from the beginning, creating an explanation

Valentino Jedrejčić

Enjoyed! Because it's easy to understand! I'm very happy!

VIJETEJ BHIMRAO

ARN JORDAN R.

Straight to the point, no time wasters!

Justin See

Verjetno nice and good explained content!

Marko

It was a great experience 🥰

ROGER

DALTON OMBIRO ONGERA

Marcelo

Cody is an excellent tutor, easy to follow and to the point. Thanks for the lessons learned.

Ernesto Ho

Zvika

Гринчук

From head to toe, i have understood what ever is necessary to create eveything successful, the tiggers and actions, integrating Ai to the WhatsApp chatbot so it could generate personalized reply, enabling Whisper ai for speech recognition and so much more! The course is so engaging so much so you can understand the explanations, and if you dont understand you can replay the video multiples of times and think over it and also you can ask questions whenever you are stuck. Thanks to SendPulse

Dauda Ibrahim

Great course i got the api info like https://api.whatsapp.com/send/?phone=8801978431336&text=5555

Amar Events

This course is really fantastic and easy to understand.

Maxwell

I love the course, it is easy explained

John

I now understand the course

loveitohan35

Yasir Elrahmno

Good Curse

Fernando

Dmytro

Simple and direct!

Angel Bertín

overall best, i give 5 stars

balqis

Griffin

Vladyslav

yulindalin09

Good certificate

KANHAIYALAL GAUR

fabio.pjunior

Very easy to understand the information and all the power of the chatbots.

Fernando

Toujri

avi-ppc

It's extremely informative, especially if you have a keen interest in the uses of GPTs and Chatbots. Highly recommended.

Azande

Nazar

It was hard some times but easy most of the times.

Vivek

Aung

Ahmad Abujoudeh

The overall experience was good

Parineethsai

its amazing course i like this course it's amazing experience with these course

YAMINI

the course is well designed, accompanied by a video and all the steps and screeshots. Processed from the beginning, creating an explanation

Valentino Jedrejčić

Enjoyed! Because it's easy to understand! I'm very happy!

VIJETEJ BHIMRAO

ARN JORDAN R.

Straight to the point, no time wasters!

Justin See

Verjetno nice and good explained content!

Marko

It was a great experience 🥰

ROGER

DALTON OMBIRO ONGERA

Marcelo

Cody is an excellent tutor, easy to follow and to the point. Thanks for the lessons learned.

Ernesto Ho

Zvika

Гринчук

From head to toe, i have understood what ever is necessary to create eveything successful, the tiggers and actions, integrating Ai to the WhatsApp chatbot so it could generate personalized reply, enabling Whisper ai for speech recognition and so much more! The course is so engaging so much so you can understand the explanations, and if you dont understand you can replay the video multiples of times and think over it and also you can ask questions whenever you are stuck. Thanks to SendPulse

Dauda Ibrahim

Great course i got the api info like https://api.whatsapp.com/send/?phone=8801978431336&text=5555

Amar Events

This course is really fantastic and easy to understand.

Maxwell

I love the course, it is easy explained

John

I now understand the course

loveitohan35

Yasir Elrahmno

Good Curse

Fernando

Dmytro

Simple and direct!

Angel Bertín

overall best, i give 5 stars

balqis

Griffin

Vladyslav

yulindalin09

Good certificate

KANHAIYALAL GAUR

fabio.pjunior

Very easy to understand the information and all the power of the chatbots.

Fernando

Toujri

avi-ppc

It's extremely informative, especially if you have a keen interest in the uses of GPTs and Chatbots. Highly recommended.

Azande

Nazar

It was hard some times but easy most of the times.

Vivek

Aung

Ahmad Abujoudeh

The overall experience was good

Parineethsai

its amazing course i like this course it's amazing experience with these course

YAMINI

the course is well designed, accompanied by a video and all the steps and screeshots. Processed from the beginning, creating an explanation

Valentino Jedrejčić

Enjoyed! Because it's easy to understand! I'm very happy!

VIJETEJ BHIMRAO

ARN JORDAN R.

Straight to the point, no time wasters!

Justin See

Verjetno nice and good explained content!

Marko

It was a great experience 🥰

ROGER

DALTON OMBIRO ONGERA

Marcelo

Cody is an excellent tutor, easy to follow and to the point. Thanks for the lessons learned.

Ernesto Ho

Zvika

Гринчук

Earn your certificate

Complete every lesson to get your SendPulse Academy certificate. Add it to your LinkedIn profile under Licenses & Certifications, or share it with your clients.

sert-en-01

Earn your certificate

Complete every lesson and pass the final test to get your SendPulse Academy certificate. Add it to your LinkedIn profile under Licenses & Certifications, or share it with your clients.

sert-en-01
sendpulse-logo

SendPulse is a multichannel marketing and sales automation platform with more than 3 million users worldwide.

Get your 1st month of chatbots for free with code  botfreem-wa 

Set up auto-replies and create sales pipelines on WhatsApp, Instagram, Facebook, TikTok, and Telegram using our visual chatbot builder.

 

*This offer is available to new paid users of the service only. After the first month, the subscription will renew automatically; you can manage or cancel this anytime in your account settings.

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Frequently asked questions

  • Is the course free?

    Yes. The course is part of SendPulse Academy and free for everyone. You don't need a paid plan to enroll or earn the certificate.

  • Do I need a paid SendPulse plan to apply what I learn?

    You can register a free SendPulse account and follow most of the course. To run a WhatsApp chatbot in your own account, you'll need one of the paid chatbot plans.

  • Do I need any technical background?

    No. The course is built for business users. The flow builder is fully visual, and the only places we touch anything close to code are the optional API Request, Make, and n8n lessons.

  • I took this course before. Is it worth retaking?

    Yes. The 2026 version covers the new per-message billing model, AI agents, MCP servers, CRM and Automation integration, Goal events, and Click-to-WhatsApp ads — none of which existed in the previous version.

  • What WhatsApp account do I need to start?

    A phone number that isn't currently linked to a personal WhatsApp account. You can use a new number or connect your existing WhatsApp Business App number to the API through SendPulse.

  • How long will I have access?

    Forever. Once you enroll, the course stays in your account and you can return to any lesson whenever you need it.

Still have questions?

Drop us a line at academy@sendpulse.com