Messenger Marketing Basics

Learn chatbot marketing across across popular platforms like Telegram, WhatsApp, Instagram, and Facebook with automation, AI, and campaign tools.

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Free

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Certification

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3 hours

Our course caters to any professional in the industry

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Business Owners

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Marketing experts

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Newbies

Course program

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  • Introduction to Marketing through Messaging Apps

    Understand chatbot-based marketing
    Types of chatbots and use cases
    Key chatbot features in messaging apps

     

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  • Chatbot Builder Overview

    Overview of chatbot settings and tools
    Creating flows and setting up triggers
    Managing users and accepting payments

     

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  • AI in Chatbots

    AI integration in chatbot workflows
    Using ChatGPT and OpenAI tools
    Voice and image response features

     

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  • Creating Chatbots in Telegram

    Differences between groups, channels, and bots
    Bot creation and connection steps
    Launching flows and using media

     

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  • Creating a Facebook Messenger Chatbot

    Set up Facebook chatbots
    Explore triggers and automation
    Run message campaigns

     

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  • Creating an Instagram Chatbot

    Account setup and requirements
    Building chatbot interactions
    Launching Instagram campaigns

     

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  • Creating a Chatbot in WhatsApp

    WhatsApp Business API explained
    Chatbot creation and features
    Launch and automate campaigns

     

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  • Creating Viber Chatbots

    Viber chatbot setup and tools
    Bot features and flows
    Launch marketing campaigns

     

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  • Website Live Chat

    Embedding live chat tools
    Automating website chat flows
    Improving customer interaction

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  • Additional Chatbot Features

    Flow sharing via link or QR code
    Using chatbot templates
    Copying and reusing flows

     

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  • Chatbots for Small and Medium-Sized Businesses

    Chatbots for business cases
    Customer support automation
    Sales and loyalty tools

     

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  • Chatbot Promotion

    Organic promotion methods
    Paid advertising strategies
    Growth tracking tips

     

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  • Statistics and Analytics

    Key chatbot metrics
    Analyzing user flows
    Scaling successful strategies

     

Training expert

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Anton Voroniuk

CBDO Webpromoexperts, SendPulse Ambassador

Certificate of completion

Complete this course and pass the test to earn your certificate of completion from the SendPulse Academy.

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